ABOs help Rick DiCecca prepare for NYFW!

During this year’s New York Fashion Week, Pamella Roland’s September 9 runway show won’t just feature Artistry™ makeup—it will be done by Amway Business Owners (ABOs) themselves.

In August, dozens of ABOs arrived to the Amway New York Business Center at Citi Field, makeup bags and brushes in hand. Each was determined to demonstrate their skills and prove they were worthy of assisting Artistry™ Global Makeup Artist, Rick DiCecca, during the Pamella Roland show at NYFW. Many of the ABOs had primarily built their business by doing makeup for weddings and other special events using Artistry™ products.

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“When I started doing shows for Pamella Roland, I thought, why not have ABOs backstage? They know the product, and no one else has this story,” said DiCecca. “You have makeup artists—talented makeup artists that I would put up against the best makeup artists in the world—doing makeup at New York Fashion Week and they actually sell the product!”

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DiCecca kicked off the event by demonstrating the runway look, then sent the makeup artists back to their stations to recreate it. “My favorite part of this specific event is seeing how much they’ve advanced,” explained DiCecca. DiCecca has partnered with ABOs to host makeup training sessions, and many of the artists showcasing their skills had been to his classes before. “I said to some of them [at the event] ‘Wow, that’s really beautiful,’ and they said to me, ‘You taught me well’—it’s nice to know I’ve made an influence on their success.”

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Though DiCecca enjoys seeing the artists excel in their craft, the ultimate satisfaction comes from understanding that being at NYFW represents far more than just an event.

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“We all want to have a positive effect on other people. And certainly the Amway philosophy is about having a positive effect on others and helping them live the life they dreamed of. Some of these girls never dreamed about being backstage at New York Fashion Week—and some of them even said that it would be the best day of their life. That means a lot to the Artistry™ brand and to myself,” DiCecca explained.

Congratulations to those who will represent the Artistry™ brand at the Pamella Roland NYFW show!

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Amway home care products now designated under EPA Safer Choice

Environmental Stewardship

From the introduction of their very first product back in 1959, Rich DeVos and Jay Van Andel established Amway as a committed environmental steward. Liquid Organic Cleaner, or L.O.C.®, represented one of the first biodegradable and environmentally conscious cleaning products of its kind—long before such concerns were on the radar of most companies, large or small.

That initial dedication to the environment steadily developed into a cornerstone of our corporate philosophy. Today, Amway stands as a global leader in the health, beauty and home categories. Whether responding to evolving consumer demands or reacting to new scientific findings, we have always sought out new and innovative ways to stay on the leading edge of positive environmental action—it’s in our DNA.

Amway and the EPA

In 2008, Amway began its partnership with the U.S. Environmental Protection Agency (EPA) through their Design for the Environment (DfE) program. The EPA’s DfE designation required participating companies to meet or exceed stringent standards for:

  • Safer chemical ingredients
  • Performance
  • Packaging
  • Ingredient disclosure
  • VOCs (Volatile Organic Compounds)

DfE becomes Safer Choice

In February 2015, the EPA’s Design for the Environment (DfE) designation became Safer Choice. A new name—but the same program, same exacting standards, and same dedication to our planet and its citizens. So, why the re-design?

It’s the EPA’s intention that this new identity:

  • Better conveys the scientific rigor behind the human health and environmental benefits.
  • Has a more modern look that will be easier to display on a range of products and materials.
  • Will increase consumer and industrial recognition of EPA Safer Choice products.
  • Encourages increased participation leading to safer and more innovative product development.

More about Safer Choice

The EPA Safer Choice program partners with a broad range of stakeholders to advance environmental protection. The Safer Choice program enables companies to make informed product substitutions— transitioning from chemicals of concern to safer chemicals.

Products recognized by the Safer Choice program contain safer chemical ingredients. The scientific review team screens each ingredient for potential human health and environmental effects and allows only ingredients that the EPA has determined pose the least concern among chemicals in their class.

It is fundamentally different from other eco-labels in that it’s principally focused on safer chemicals. It’s about science, not marketing.

With over 40 years of EPA experience and research behind it—evaluating chemical characteristics and their effects on human health and the environment—the Safer Choice logo allows consumers to quickly identify and choose products that are safer for them and their families and can help protect the environment.

Why is the Safer Choice designation critical for the Amway Home™ brand?

Although it’s not a product endorsement, it does set us apart from other green home care products. Resource intensive, time-consuming and expensive, it’s certainly not easy—but it’s the right thing to do.

Amway: The Safer Choice

The work that Amway is doing in conjunction with the Environmental Protection Agency is not just about identifying what’s wrong. It’s about what we can do to make things better, with safer chemical production and packaging alternatives.

Environmental responsibility is not a story with a beginning and an end. It is all about continuous improvement. At Amway, home care scientists are always working toward a greener, smarter and ultimately better solution — without sacrificing Amway Home™ product quality or performance.

We’re making the Safer Choice for you, your family, our community and the environment.

 

EPA/Safer Choice recognition does not constitute endorsement of this product. The Safer Choice label signifies that the product’s formula, as Amway has represented it to the EPA, contains ingredients with more positive human health and environmental characteristics than conventional products of the same type. EPA/Safer Choice relies solely on Amway, its integrity and good faith, for information on the product’s composition, ingredients and attributes. EPA/Safer Choice has not independently identified, that is, via chemical analysis, the ingredients in the product formula, nor evaluated any of Amway non-ingredient claims. EPA/Safer Choice provides its evaluation only as to the product’s human health and environmental characteristics, as specified in the Safer Choice Standard and based on currently available information and scientific understanding.

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Summiting Scientists: Two Nutrilite Scientists and their journey to the tip of Mount Adams

Last weekend, two Nutrilite scientists, Don Pusateri and Kevin Gellenbeck, began their journey to summit Mount Adams, the snowy peak commonly seen in the background of photographs of Trout Lake Farm.

Though Kevin and Don are avid outdoorsman, climbing Mount Adams was no easy task. Mountaineering, even a “non-technical” route like The South Climb, requires great physical condition. “It’s like an endless stair-stepper at the gym,” explained Don.

Mount Adams is covered in snow year-round, requiring the climbers to use ice axes and crampons to maintain balance and avoid losing their footing, which could result in a dangerous slide down the mountain.

The climbers spent each night of their three-day trek “bivied” at the “The Lunch Counter,” a popular resting point. “Bivy,” short for bivouac sack, stands for the small shelters alpinists sleep in. According to Don, the best spot for a bivy will be flat and protected from the wind. The Lunch Counter is covered in small volcanic rocks that provide excellent protection for bivies, and climbers often set them up in horseshoe shapes to create further shelter from the wind.

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In addition to their bivys, the climbers brought water filters, fuel, stoves, and of course, XS energy bars. During the day the climbers left their cooking equipment at the campsite, meaning they needed easily-packable, energy-rich food that would sustain them until they were able to return.

Though the excursion required a lot of energy and the climbers always had to be on alert, the perspective of climbing was a refreshing one. “Sometimes it’s good to focus on the next twenty feet rather than all these distractions we have in everyday life,” said Don, “it forces you to really pay attention to what you’re doing.”

For more stories from Don and Kevin’s trip, follow us on Instagram @experiencenutrilite, and make sure to check back for the final installment in the Summiting Scientists series!

 

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The power of product experience

According to Carla Kuesten, the actual emotions triggered by what products you choose plays a significant role in whether you’ll by interested in buying again, a fact producers should be paying attention to—but aren’t.

But what exactly do we mean by “emotion?” Glad you asked.

This month, Kuesten, one of Amway’s Senior Principal Research Scientists, spoke at a Hot Topic workshop entitled “Designing Emotion into Food Products to Create Long-Term Consumer Appeal.”

The workshop was delivered in three parts:

  1. The fundamental nature of emotion (how it’s captured qualitatively and measured quantitatively was described).
  2. The role of conceptualisation in emotion and how it can be used to achieve consonance across branding (a discussion that included the topics of packaging and product).
  3. Commercial case studies discussing how emotion can be incorporated into product development.

Turns out, when a consumer picks up an item, even though it’s inanimate in nature, features including the product design (like how it looks, sounds, smells, tastes, or feels) can generate emotions associated with the product that the consumer may not even be aware of.

However, studies show that even though most new products are launched in expectation of commercial success, in practice, almost all new products are commercial failures – most doomed to fail prior to launch due to insidious shortcomings in product design.

So why are these shortcomings being made? The answer lies within the development process. During the development of new products, key emotional factors influencing consumer engagement and motivation to buy repeatedly within a particular product category are not being identified and designed into the new products. In fact, most companies do not consider consumer emotions as a factor throughout the product development process.

Kuesten’s presentation highlights that, it is in fact, necessary to consider these key factors in the process of product development to ensure consumers’ long-term usage appeal and product success. As an alternative to the common process used to develop food products, Kuesten presented a series of studies that demonstrates how Amway scientists incorporate emotion into product design and development.

To provide her audience with a real-world application, Kuesten was able to use our own phytonutrient supplements as an example. Kuesten shared global research demonstrating how a focus on emotions elicited by supplement aromas, consumption habits/practices, attitudes and behaviors over an extended 3-month study, and information regarding consumption experiences for new versus the current product over extended 1-week Home Use Tests (HUT) played into the design of phytonutrient supplements.

The results? Kuesten’s research shows that “consumers discriminate products based on conceptual and emotional profiles, and findings suggest that emotional attributes represent different dimensions beyond sensory experiences and liking that can be used to understand, even influence, consumer choice and consumption behaviors.” Basically, companies should realize it’s not just how a product tastes anymore—it’s how the entire product experience, from first sight to last bite, makes you feel.

Kuesten’s presentation, though impressive in and of itself, stands as a testament demonstrating how Amway scientists are thinking differently to tackle industry-wide problems. Additionally the presentation provided real-life examples that fellow attendees could learn from and apply to their own practices.

At Amway, Kuesten’s team works every day to support R&D and Marketing on new product development initiatives, helping to ensure high quality products reach the ABO and consumer. They design and implement ABO and consumer research studies conducted around the world to create comprehensive understanding and insights through consumer/ABO driven new product development.

The presentation took place during the Institute of Food Technologists (IFT) Annual Conference. This year more than 23,000 top food science and technology experts from more than 90 countries attended the meeting in Chicago.

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Nutrilite Power of Five celebrates fifth anniversary in Zambia

Nutrilite™ Power of 5 campaign celebrates fifth anniversary of partnership with Alliance for Children Everywhere in Zambia

 

Happy fifth anniversary!

Five years ago the Nutrilite™ Power of 5 campaign partnered with the Alliance for Children Everywhere to serve the nutritional needs of children and families in Zambia, a landlocked country in southern Africa.

“Our organization has been in Zambia since 1997,” said Cari Armbruster, executive director for the Alliance for Children Everywhere. “The amount of poverty and disease is great, with 16 being the average age of local residents. The country also possesses one of the highest rates of orphans in Africa.”

In the fall of 2011, the Nutrilite™ Power of 5 campaign joined the Alliance’s “Milk and Medicine” program to offer the micronutrient Nutrilite™ Little Bits™ to children age 5 and under.  Today, there are more than 370 children in the program, representing 320 families. Each family is seen by the organization’s staff members once a month at six district locations – and many walk, bike, or take a bus to their site.

“Our number one goal in Zambia is to preserve the family.  Many come to us in crisis – not even knowing where their next meal will come from,” said Cari. “Nutrition and nurture are the first steps toward strength and empowerment for many of them.”

Jeff Terry, global manager of Corporate Social Responsibility at Amway, shared that in the past few years, more than a couple thousand children have been served by the Zambia Power of 5 campaign. He added, “The transformation for many is visibly evident and amazing. We see it with each return trip we make.” 

Each one gram packet of Nutrilite™ Little Bits, as a daily part of a child’s daily regimen, contains the 15 essential vitamins and minerals that children ages 5 and under need to survive, thrive, and grow.

“What we are doing goes beyond just nutrition, it’s impacting the full life continuum,” said Cari. “A child impacts the family, the family impacts their community, the community impacts a nation, and a nation can impact the world.”

Cari knows the first-hand the effects of malnutrition, as she was a registered nurse before joining the Alliance board of directors in 2007.  After seven years on the board, she stepped into service as the organization’s executive director.

In five short years the relationship between the Nutrilite Power of 5 campaign and the Alliance for Children Everywhere has evolved from just meeting the daily nutritional needs of children, to involving top Amway Business Owners to experience and personally participate in the program’s impact first hand. 

“We are tightly aligned,” said Jeff. “I look forward to a long relationship together – creating a solid template other countries implementing the Power of 5 campaign can follow. Five years is just the beginning!”

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United Nations 2016 IdeaGen Summit: A discussion with Jeff Terry

What does proper nutrition  have to do with empowering women? Just ask Jeff Terry.

Recently Terry, global manager for Amway corporate social responsibility, presented at the United Nations during the 2016 IdeaGen Summit focusing on the obstacles hindering the global empowerment of women and girls.

“One of the most critical issues facing the world is malnutrition in the first five years of life,” said Terry. “If proper nutrition is not received, the effects will last the rest of an individual’s life.”

Terry explained that failure to receive proper nutrition cuts a child’s potential short. “Your brain’s not going to develop and you’re not going to become a full contributor to your family, your community, your nation, and the world.”

The purpose of the Summit, however, was not to dwell on obstacles, but look forward and discuss solutions — a conversation offering a perfect opportunity to discuss Amway partnerships.

Terry shared how Amway’s collaborative work with CARE (Nutrilite Little Bits and the Nutrilite Power of 5 campaign) empowers children to reach their full potential, giving them the nutrition foundation they will build their futures on.

He also discussed Amway’s new partnership with Opportunity International and Healing Fields Foundation — a partnership that will simultaneously improve the livelihoods of 200 Indian women and their families, and reach about 40,000 people with a health improvement education, services and products.

For Terry, using Amway’s expertise concerning nutrition and entrepreneurship to solve global issues surrounding the empowerment of women just makes sense.

“We believe by using the best of our business, and engaging the passion of our people, we can help solve some of the most critical issues in the world. Whether it’s around nutrition, or entrepreneurship — we are the best at both, and how we extend that beyond our business directly can actually help people living in poverty around the world.”

-Written by Ericka Buitenhuis, Content and Marketing Communications Intern.

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The United Nations 2016 IdeaGen Summit: A Discussion with Jeff Terry

What does proper nutrition  have to do with empowering women? Just ask Jeff Terry.

Recently Terry, global manager for Amway corporate social responsibility, presented at the United Nations during the 2016 IdeaGen Summit focusing on the obstacles hindering the global empowerment of women and girls.

“One of the most critical issues facing the world is malnutrition in the first five years of life,” said Terry. “If proper nutrition is not received, the effects will last the rest of an individual’s life.”

Terry explained that failure to receive proper nutrition cuts a child’s potential short. “Your brain’s not going to develop and you’re not going to become a full contributor to your family, your community, your nation, and the world.”

The purpose of the Summit, however, was not to dwell on obstacles, but look forward and discuss solutions — a conversation offering a perfect opportunity to discuss Amway partnerships.

Terry shared how Amway’s collaborative work with CARE (Nutrilite™ Little Bits™ and the Nutrilite™ Power of 5 campaign) empowers children to reach their full potential, giving them the nutrition foundation they will build their futures on.

He also discussed Amway’s new partnership with Opportunity International and Healing Fields Foundation— a partnership that will simultaneously improve the livelihoods of 200 Indian women and their families, and reach about 40,000 people with a health improvement education, services and products.

For Terry, using Amway’s expertise concerning nutrition and entrepreneurship to solve global issues surrounding the empowerment of women just makes sense. “We believe by using the best of our business, and engaging the passion of our people, we can help solve some of the most critical issues in the world. Whether it’s around nutrition, or entrepreneurship — we are the best at both, and how we extend that beyond our business directly can actually help people living in poverty around the world.”

 

-Written by Ericka Buitenhuis, Content and Marketing Communications Intern.

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Summiting Scientists: mountaineering researchers from Nutrilite to climb Mount Adams

Flipping through photographs from Trout Lake Farm, the snow-capped peak of Mount Adams is hard to miss. However, two Nutrilite scientists are about to bring their perspective of Mount Adams to a whole new level.

Today Donald Pusateri and Kevin Gellenbeck will embark on a three-day excursion along the South Climb to summit Mount Adams.

“Each mountain has its own beauty and this one’s right in our own back yard. Connecting with the planet right next to our farm—that makes it special,” said Pusateri.

This isn’t Pusateri’s first time on the mountain, and it’s far from his first time mountaineering.

“I’ve been climbing for years and people ask me why I spend my vacation freezing my butt off on the side of the mountain,” he laughed, “But there are so many wonderful takeaways.”

According to Pusateri, mountaineering is really an attempt to solve the puzzle of mountain—an experience requiring teamwork, camaraderie, and the ability to endure challenges. Those brave enough to take the chance are rewarded by seeing things many people may never see.

Gellenbeck is also an avid outdoorsman, but this will be his first time as an alpinist summiting a snowy peak. At an impressive 12,276 ft., the trip to the top will include all types of weather. Pusateri hopes temperatures fall more on the cold side.

“It’s harder to travel when conditions are warm,” remarked Pusateri, “It’s messy, there’s a lot more exposed rock, and the snow is unstable.”

Though climbing is certainly physically exhausting, Pusateri finds the experience re-energizing as well.

“The world has so much going on—technology, multitasking—I always feel very humble when I come off of a big mountain. I have a renewed view on life.”

We wish them the best as they begin their journey—check back next week for an update.

But we’re also curious—have you ever wanted to climb a mountain? Tell us about your own mountaineering dreams!

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Healthy recognition

The U.S. Chamber of Commerce Foundation recognized Amway and several other companies and organizations this month for their efforts to address community health.

The Chamber’s Corporate Citizenship Center recently released “Healthy Returns: The Value of Investing in Community Health,” a collection of case studies exemplifying the newest and most advanced ways that organizations are tackling the issue.

America’s economic competitiveness depends on improving the health of its citizens, according to the premise of the report. Poor health outcomes depress wages, reduce profits, divert money from investments in education and infrastructure and create a scenario that further accelerates poor health outcomes.

Amway’s work to address the chronic issue of childhood malnutrition is showcased in chapter one of the report. The Nutrilite Power of 5 Campaign leverages Amway’s expertise in nutrition and science and the passion of our people to improve the nutrition and health outcomes of malnourished children around the world.

Nutrilite Little Bits is a daily micronutrient supplement developed by our scientists that gives children age 5 and under the essential nutrients to survive, thrive and grow,” said Jeff Terry, who leads global corporate social responsibility for Amway. “By the end of 2016 we will have distributed millions of servings of Nutrilite Little Bits, providing nutrition to tens of thousands malnourished children.”

Last year, Amway partnered with the Global Alliance for Improved Nutrition (GAIN) to create an interactive map that shows how malnutrition (in all its forms) is affecting people, communities and nations. The Malnutrition Mapping Project is the first of its kind to include such a broad range of geography and income.

“Malnutrition does not discriminate and is an issue throughout the world,” Terry said. “To help bring solutions to the issue, success or failure hinges on effective partnerships – a combination of private sector expertise and innovation with nonprofit and government competencies and channels of delivery.”

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Mmm…mmm…good!

Nutrilite has teamed up with more than 50 students at the Boys and Girls Club of Buena Park, California to educate youth on the importance of nutrition in their daily diet. This summer, students have worked side by side with the Nutrilite Global Agribusiness Operations team to create a number of raised gardens – some with specialized ingredients designed for specific pizza and fruit smoothie recipes.

In July, students reaped a harvest in an effort to create their very own eggplant pizzas. Lily, age 11, shared, “I thought eggplant was gross, but this actually was not that bad.” Erandy, age 12 eagerly followed with, “It’s so cool to see how everything grows. Now, when I am at the grocery store, I look at fruits and vegetables in a different way.”

The Nutrilite Global Agribusiness Operations team enhanced the 2016 edition of the program by teaching youth a newly designed nutrition curriculum, and building a custom earthworm aquarium. The team included general managers from Nutrilite’s Agribusiness sites in Mexico, Brazil, and Washington State.

Nutrilite has a special affinity for the Boys and Girls Club of Buena Park, as it was the company’s founders, Carl and Edith Rehnborg who helped open the facility in 1948. The community and company connection has been strong ever since.

Erin Benson, teen program staff and garden team lead at the club said, “Our students are receiving hands-on training they would never get otherwise. And the experience of working side by side with world-class scientists… how cool is that!”

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