Introducing the Founders Fundamentals and Values Series

At Amway, we’re constantly asking ourselves: How can we ensure we’re carrying on our daily business the “Rich and Jay way”?

There’s a reason why – nearly 60 years after Amway’s founding in 1959 – our Amway Business Owners and employees around the world continue to be inspired by our co-founders, Rich DeVos and Jay Van Andel. Rich and Jay’s legacy remains powerful because they built Amway in a way that directly reflected their character and beliefs.

Our Founders Fundamentals (Freedom, Family, Hope and Reward) and Values (Partnership, Integrity, Personal Worth, Achievement, Personal Responsibility and Free Enterprise) reflect Rich and Jay’s Amway. They align and unify us – ABOs, employees and the entire Amway community. They guide the decisions we make and set the level of behavior expected for everyone.

These principles are more practical today than ever before. That’s why we’re launching our Founders Fundamentals and Values Series. From January 25 through the end of March, the social channels of Amway World Headquarters will bring attention to each of the Founders Fundamentals and Values with a short video built around inspiring archived content from Rich and Jay, interwoven with modern footage of ABOs and employees. In the process, you’ll also be hearing more from their sons, Doug DeVos and Steve Van Andel.

We also want to hear from you! We’d love for ABOs and employees to share their stories with us at and participate in the conversation on Facebook and Twitter.

We hope our Founders Fundamentals and Values Series will inspire you to do what is right, not just what works. We look forward to continuing to work together to build our business and our legacy the “Rich and Jay way.”×150.jpgShare This!

Amway researchers studying Traditional Chinese Medicine plants

For thousands of years, the Chinese people have successfully used herbs and plants, along with focused mind and body practices, to promote optimal health. This centuries-old practice is known as Traditional Chinese Medicine (TCM).

Today, TCM has made its way into Western culture, from tai chi, acupuncture and other TCM practices to help support the mind and body.

“TCM is really a life philosophy,” said Jia Chen, vice president of the Amway Botanical Research Center (ABRC) in Wuxi, China. “It’s about your diet, it’s about nature and the spirit, it’s about the way you treat your health and life.”

The Chinese used thousands of plants and herbs for TCM – everything from ginkgo to chrysanthemum to goji berries. “The tangible part of TCM, and the treasure, is in the plants,” Chen said. “History shows how these plants are used to support human health. Many of the plants we use in Nutrilite™ products are the same ones used in TCM.”

Even Nutrilite™ founder Carl Rehnborg experienced the power of plants to support optimal health while living in China in the 1920s. During political unrest in Shanghai, Carl was isolated in a protected enclave where he conceived the idea of using nutritional elements missing from his meager diet as a way to support his overall health. He supplemented his meals with soups from what was available: local herbs, grasses and vegetables, along with rusty nails (for iron) and limestone and ground-up animal bones (for calcium).

“Today when we say TCM, it may sound foreign, but more than 80 years ago, it was built into our brand,” Chen said.

Carl’s early studies continue to influence the science around Nutrilite™ products worldwide. ABRC scientists are growing and studying more than 100 plants to evaluate their potential benefit in future Nutrilite™ health and Artistry™ beauty products.×150.jpgShare This!

Amway President Doug DeVos and Chairman Steve Van Andel join Twitter

We’re excited to announce that Amway President Doug DeVos and Amway Chairman Steve Van Andel launched personal Twitter accounts this week, allowing them to speak directly to the millions of Amway Business Owners around the world on a regular basis.

Doug and Steve will be tweeting about a variety of topics, including:

  • Entrepreneurship and direct selling trends and news.
  • Historical content and inspiration from their fathers, Amway Co-Founders Rich DeVos and Jay Van Andel.
  • Behind-the-scenes pictures and videos from their visits to Amway markets.
  • Encouragement and motivation for Amway Business Owners.
  • And insight into new Amway initiatives, technology and product launches.

Doug kicked off his Twitter presence Tuesday with some pictures from the annual Christmas program at Amway World Headquarters, which included a visit from his father, Rich.

We would love your help to build awareness of this exciting launch. Follow @Doug_DeVos and @Steve_VanAndel, give them a warm welcome and spread the word to your networks.×150.jpgShare This!

Amway is known for product safety expertise

When you purchase a product, you assume it will work as promised. But how can you be sure that the product is effective and safe?

One way is to determine whether the maker has stringent safety requirements.

“Safety is the foundational element of product formulation,” said Joe Dever, a board-certified senior toxicologist on the Amway Global Safety Team.

A toxicologist’s job, he said, is to study adverse effects and help ensure products won’t cause them. “First, we ensure that each raw ingredient is inherently safe. Only then can we determine the most effective dose without risking an adverse effect.”

Making a product is a fluid process that’s anything but simple, Dever said. He likens formulating high-quality supplements to an art form, where each product is a painting. “Toxicologists contribute brushstrokes to get to the final masterpiece.”

Independent affirmation of safety from a resident toxicologist provides an added layer of assurance that is rare for some products. Amway safety expertise is much sought-after in many markets, and regulatory agencies view the company as a trusted partner in setting high safety standards.

“Amway has one global safety standard based on the latest research, and it often exceeds individual market requirements for safety,” Amway Director of Regulatory Affairs Debbie Laverty said.

“That speaks volumes about our uncompromising commitment to safety. It tells consumers that they can have great confidence in our company and our products.”×150.jpgShare This!

Cooking in the connected kitchen with smart technology

What – and how – will consumers cook in the kitchen of the future?

It’s a question we asked Sue Hoff, Amway R&D senior principal engineer, who is fresh from the 2016 Smart Kitchen Summit in Seattle. This industry-leading event explores the intersection of technology, food, design and commerce in the connected kitchen. Following are highlights from our conversation.

Q: What trends were most intriguing at this year’s Smart Kitchen Summit?

Sue Hoff working in lab

Sue Hoff

A: Two come to mind. First and foremost is the expansion of smart technology into more and more kitchen products. We already see it in refrigerators – ovens, crock pots and other cooking appliances soon will follow. I even saw homebrew and mixology applications to create consistently perfect drinks. Eventually, smart technology will enable the connected kitchen environment to take full advantage technology to bring families together.

Guided cooking, devices or tools that provide guidance for every step of the process, is another trend. While the frequency of cooking at home is declining, research indicates that families are looking for ways to connect more in their own kitchens while sharing a meal. By making cooking easier and more successful, guided cooking provides recipes and methods that help consumers recreate good food. Many kitchen appliances are intended for experienced cooks and complex recipes – predicting doneness can be difficult. With guided cooking, the cook retains the creative, sensory experience of preparing food while delegating the details to the smart appliance. Think of it like training wheels that launch successful cooks of all ages!

Q: What insights can you share from the summit?

A: In the kitchen, companies can’t introduce technology for technology’s sake. A smart product is more than a digital application. It also encompasses ergonomics, accessibility and intended use. Smart products must be easy to use, not intimidating or frustrating, or consumers will abandon them. Ultimately, the digital aspect must be both useful and enhance the user experience. For example, consumers have yet to realize the value of refrigerators that take inventory of contents. Smart kitchen products must make people’s lives easier and foster creativity, not take away the pleasure of cooking.

What’s more, smart products must address pain points. Connected products are highly experiential. The consumer journey has to be simple, demonstrable and able to be duplicated. Smart products are not impulse purchases but rather an investment, so addressing consumer needs during product development will be critical. Likewise, manufacturers must keep a global view of consumers – smart is not one-size-fits-all. Successful products will have rich features that match diverse experience levels and cultural norms.

Finally, storytelling continues to be on trend. Exceptional merchandising tells a consistent story – what is the product’s innovation and why do consumers need it? The world is getting smaller yet it has become more difficult to reach buyers. Product stories must resonate with consumer needs.

Q: What novel discoveries excited you most?

A: Robotic cooking was introduced at the summit – technology in friendly clothing, if you will. Tech companies and venture capitalists alike believe that robotics in the home will promote social contact and interaction, ultimately reducing isolation. In the kitchen, they’re considering applications that could assist disabled people with simple cooking tasks, thereby increasing their independence and improving their overall safety.

The mindset of cooking as part of the family dynamic is exciting, too. Around the world, families come together to address a daily common problem: What’s for dinner? Sellers in the smart kitchen category must make cooking easier for them. What gaps will the next generation of kitchen products fill for these families? How can these products give them their family time back? The possibilities are limitless.

Q: What’s your biggest takeaway from the summit for Amway?

A: We need to be in the happiness business by developing smart kitchen products that make consumers happier. They have to be delighted by Amway products and by the good food those products can help them create. It must be a pleasurable experience all around.×150.jpgShare This!

Nutrilite scientists lead research on bone health

As baby boomers age, bone health and conditions like osteoporosis become a growing concern. That’s why one of our Nutrilite scientists led a series of studies looking at botanical extracts and bone health for potential supplement ingredients. The findings were significant enough to be included in a leading peer-reviewed journal.

Dr. Kevin Gellenbeck, principal research scientist for Nutrilite, coordinated the efforts of a team in an eight-year series of studies focused on finding botanical extracts that have a positive effect on bone health. Those botanical extracts are filled with antioxidant-rich phytonutrients.

The final clinical study was critically reviewed and accepted for publication by editors at Phytomedicine, which publishes innovative studies in health and wellness as it relates to botanicals and plant extracts. “Bone health nutraceuticals alter microarray mRNA gene expression: A randomized, parallel, open-label clinical study” was published earlier this year.

Next came a story in summarizing the findings. It points to the bone health benefits found in specific plant extracts and explains how those benefits were linked to genetic pathways.

The study is important because it provides evidence that carefully chosen pomegranate and grape seed extracts can slow down the cellular processes that lead to loss of bone density over time. The study also influences Nutrilite product development. The Bone Guard supplement in the Nutrilite Bone Health Pack contains the specific pomegranate and grape seed extracts studied by Gellenbeck and his team. Combined with Cal Mag D, it provides a strong support for your bones as part of a daily regimen.

When it comes to what makes Amway a great company, it’s not necessarily the number of scientists we have on staff or the volume of tests we conduct on each product. It’s the heart of those who work here and their drive to deliver the most advanced, highest quality products each and every day to our customers.

Many thanks to our researchers and their constant pursuit of excellence.×150.jpgShare This!

Power your day with a Nutrilite Triple Berry Power Smoothie

Looking for a quick, healthy power snack to get you through the day? Try this Triple Berry Power Smoothie with Nutrilite All Plant Protein Powder.

The protein gives you a boost—the healthy way!  Here’s the recipe:

Nutrilite Triple Berry Power Smoothie
Servings: 4
Serving size: 12 ounces

  • 3 1/2 cups low-fat vanilla yogurt
  • 1 cup ice cubes
  • 1/3 cup Nutrilite All Plant Protein Powder
  • 1/3 cup strawberries, washed and stemmed
  • 1/3 cup blueberries
  • 1/2 cup raspberries


  1. Place all ingredients into a blender; blend until smooth.
  2. Serve immediately.
  3. NOTE: Frozen fruit will produce a thicker smoothie.

Exchanges: 1 dairy, 1 1/2 fruit, 1 protein (plant based)
Vegan option: Substitute soy yogurt for vanilla yogurt.×150.jpgShare This!

Nutrilite Power of 5 commits to serving 500K children by end of 2019

With your support, the Nutrilite Power of 5 Campaign exceeded our goal of providing nutrition to more than 30,000 malnourished children by distributing more than 5 million servings of Nutrilite™ Little Bits. Thank you!

This goal was part of our 2015 commitment to support the United Nations’ “Every Woman Every Child” initiative to end preventable deaths, including those that come from malnutrition. Thank you for your contributions and continued support!

Now it’s time to do more and meet the rest of our “Every Woman Every Child” commitment.

On October 16, World Food Day, Amway announced a new goal. Over the next 1,000 days, we will work together to raise funds and awareness to provide nutrition to more than 500,000 malnourished children by the end of 2019. We will also expand the number of locations where Nutrilite Little Bits is distributed in partnership with local non-governmental organizations to improve the nutritional health of hundreds of thousands of children.

Why 1,000 days? Because the first 1,000 days of life are critical for survival. From a global perspective, almost every country in the world, regardless of income, faces some form of malnutrition, including undernutrition, overweight/obesity, or a combination of these conditions.

The overlap of different types of malnutrition co-existing with increasing rates of overweight and obesity is known as the double burden of malnutrition. This condition presents enormous health, social and economic challenges to countries, and action is needed now to address this growing problem.

An easy way to help is to commit to an ongoing donation of $10 USD per month to ensure that a malnourished child receives Nutrilite Little Bits every day. Research shows that this nutrition helps improve the physical and cognitive health of children who participate in the program. They become stronger, more active and more involved in school.

To make a donation or learn more, please visit And thanks, again, for your support!×150.jpgShare This!

With Truvivity, hydrating your skin can be delicious

It’s always nice when something is enjoyable and good for you.

That’s how we feel about our Truvivity hydrating powder drink. It’s a beauty supplement with phytoceramides, vitamin C and cranberry extract for antioxidant protection, supporting your skin’s moisture and smoothness from the inside out.

Simply mix it in water for a quick, refreshing drink. Or, you can experiment with it, too. For example, how about a three-layer, grapefruit parfait?

Check out the recipe in the video. What’s your favorite way is to use Truvivity hydrating powder drink?×150.jpgShare This!

Do you have what it takes to be a citizen scientist?

Have you always wanted to be a scientist? Here’s your chance with no special training required.

Stanford University’s Wellness Living Laboratory is looking for volunteers age 18+ to be citizen scientists in its quest to learn more about what affects a person’s wellbeing as they age.

If you have an interest in wellness and are willing to complete periodic online surveys about your diet, exercise and other lifestyle habits, you can be a part of the WELL for Life study, a first-of-its kind research project that will include tens of thousands of subjects across the globe for 5 years or more.

The study is funded, in part, through a $10 million unrestricted gift from Amway from the Nutrilite Health Institute Wellness Fund. This independent study is being conducted by scientists at the Stanford Prevention Research Center. It aims to identify dietary, lifestyle, behavioral, environmental and other factors that most profoundly impact long-term wellness.

Now researchers are ready to recruit participants, also known as citizen scientists. They are starting in the United States, China and Taiwan, but plan to expand to more countries. Keith Randolph, nutrition technology strategist for the Nutrilite Health Institute, said no technical training is required.

“It’s a volunteer program and the participants can come from any type of profession or background,” Randolph said. “This project is ideal for curious-minded people who are interested in not only their own wellness, but the wellness of their larger community and even the world.”

While citizen scientists are not paid, Randolph said there are benefits to taking part. First, participants will learn about their own wellness and what factors influence it. Second, through the personal online dashboard, they can see how they compare to other participants in their region across different wellness categories. And third, they get to be a part of a real scientific study that will build upon an accumulating body of research into healthy aging.

So, are you interested in becoming a citizen scientist and joining the quest for wellness? Just go to and sign up.×150.jpgShare This!